(Left to Right) Lynn Jung, Mike Grumbridge and Rory Natkiel (Credit: Sid Lee Sport)
Sid Lee Sport made two leadership promotions and a new hire for its strategy team on Wednesday in moves the agency says signal the company’s continued growth and strategic ambition.
The sports practice officially launched in April with headquarters in London and offices in Montreal, Toronto, New York and Los Angeles.
Mike Grumbridge, formerly the group account director, steps into the role of managing director, while Rory Natkiel, previously head of strategy, becomes Sid Lee Sport’s new chief strategy officer.
Grumbridge joined Sid Lee in September 2022 having worked in senior client leadership roles for the likes of Antidote, McCann, Grey and News UK. He has worked across properties such as the London 2012 Olympics and Rio 2016 Olympics, cycling team Team Sky (now Ineos Grenadiers) and cycling lifestyle brand, Rapha. At Sid Lee, Grumbridge led on global accounts such as Tommy Hilfiger, Visa, UEFA, OPPO and Lidl.
As managing director, Grumbridge will lead Sid Lee Sport’s day-to-day operations and ensure exceptional client delivery and a culture of creativity, according to a news release.
Natkiel joined Sid Lee in the summer of 2023 and brings 15 years of multidisciplinary experience working with global brands, such as Adidas and Pizza Hut, at the intersection of sport and entertainment.
As chief strategy officer, Natkiel will oversee Sid Lee Sport’s global strategic direction and combine brand planning, customer experience, analytics, and marketing effectiveness principles, according to the release.
“[Grumbridge and Natkiel] have been instrumental in building Sid Lee Sport and their promotions are recognition of the vision, expertise, execution, and leadership that they display and provide to clients day in, day out,” said Stephen Hall, CEO of Sid Lee Sport.
Sid Lee Sport also announced that Lynn Jung has been appointed as a strategist to help plan, develop and optimize client campaigns.
Jung, a former professional freerunner and parkour athlete, joins Sid Lee Sport from Parkour UK, where she has been digital lead for the past two years.
